StageOne Custom Cycling Apparel wields over twenty years experience designing high-end, stylish and race-proven cycling wear. Our emphasis is tasteful, contemporary design.

Avid cyclists and StageOne founders, Joe Yule and Michael Friedrich are passionate about the sport and cycling lifestyle. Both know that great design and superior manufacturing are only half the equation. It's also about relationships, service and going the extra mile to exceed our customers’ expectations.

StageOne does not compromise.

We demand the finest materials, including the highest quality Italian fabrics, trims and chamois. What may be good today, might not be good tomorrow. This is what drives us. We are constantly searching for the latest innovations and technical advances in the industry.

Our custom clothing is designed in California and handmade in Italy. We take pride in delivering the best of both worlds: Progressive materials and contemporary design, blended with old-world craftsmanship.

Check out or gallery and you'll see we have quite the lineup. From Team SpiderTech to local and collegiate teams and clubs, our goal is to service our customers with absolute care and attention to detail. It's all part of what we call the art of cycling apparel.