The Tour de France, the Giro d’Italia, the Vuelta, Paris-Roubaix, the list goes on.  It’s professional cycling at the highest level.  This is where a team’s image is projected for the entire world to see.  Over the past seven years, StageOne founder and creative director Joe Yule has worked in tandem with Slipstream Sports (Cannondale-Garmin) to create and design the now infamous Argyle Armada, one of pro cycling’s most celebrated teams.

Having this level of design expertise is unheard of in the custom cycling apparel business, until now.  StageOne offers the world’s best, in both design and production for your team, club or event.  The Art of Cycling Apparel.

View some of our past designs in the gallery.

Read on to get more information on our unique design and branding services.


WorldTour teams shouldn’t be the only ones having all the fun!  Interested in a vehicle wrap, water bottle, event tent, t-shirt, stickers or other items to unify with your kit design?

Leave it to the true professionals and get the treatment that you deserve.  Our focus is on custom kit design and production, but we also offer additional branding services that will set your team, club or event apart from the rest.  Contact us and we would be happy to discuss your needs.